Get to Know Your Members

It’s simple: in order to help people make healthy choices, you need to know more about them. That’s why Hawk Incentives gives you all the campaign engagement tools you need to run successful engagement campaigns to get to know your members. Our digital communications, engagement tools and customizable rewards offer gentle incentives for your members to engage more. And by rewarding your members for filling out health risk assessments and surveys this allows you to securely get the information you need to get to know your members and be able to communicate with your members more strategically about preventative care strategies

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We Are HIPAA-HITECH Compliant

Hawk Incentives provides pharmaceutical, corporate wellness insurance, Medicare/Medicaid and medical device industries compliant access to hundreds of physical and digital prepaid rewards and rebate processing services.

Engage your members to take Health Risk Assessment or surveys with our wide array of over 1000 rewards:

1. Offer our unique filtered prepaid cards

Our patented DirectSpend® technology allows you to choose the places where your rewards cards can be spent. (show an image of our Direct Spend Healthy Actions directspend Card) 

2. Give the Universal prepaid cards 

The most flexible type of reward card, these incentives offer the broadest appeal to members. Their universal acceptance (anywhere the issuing card network is accepted) means cardholders can spend them on anything from transportation to health foods/ supplements!  (Show our Universal card) 

3. Consider our exclusive MAX Prepaid Card

A popular incentive that gives members the option to use it at 160 retailers, restaurants and more. With so many choices there is sure to be something to please everyone. 

4. Once you get to know your members go with gift cards that members want

Gift cards can be used with one brand are a great choice when you know what your members need or want. Or let your members choose a card that can help support their health! 

5. Have Multiple delivery options: 

Virtual and egift cards: some of the rewards listed above can be delivered digitally or via email. If your members are comfortable shopping online, these rewards are a great option because they can be delivered quickly, which reinforces the behavior you are incenting. (show our digital reward image)

Physical cards: Many of your members may still like to receive a plastic card that they can put into their wallets and use online or when they are out and a about. (show some of our physical rewards)


Once you get to know your membership groups, and you have determined your communications strategy, then you can use one of our greeting card-style direct mail pieces to  describe the healthy actions you want completed and introduce those unique rewards.

Two reward cards
Doing business on the insurance marketplace comes down to one thing: your reputation.

That’s why raising your HEDIS scores and Star ratings is so important.

HEDIS Scores

By improving communication with members and raising their participation rates, you’ll raise your scores and attract funding from government sources.

Build a picture of your member population

Rewards to encourage preventative health screenings and Health Risk Assessments help you understand the health challenges that confront your members.

Increase Engagement

Armed with this information, you can make sure you share relevant information that helps raise participation rates.

Rewards only work if people want them!

Our catalog of more than 1,000 brands will include something for everyone.

Customer Choice

Rewards are sent out personalized with your members’ names for a more engaging reward experience. Plus, all rewards are available as either physical cards or digital egifts.

Our suite of API tools make ordering and tracking simple

Manage your rewards with our self-service portals—with management and reporting tools built right in.

Reporting & Tracking

You’ll have the data you need to understand which campaigns are effective and how those rewards are being used.