According to research by Blackhawk Network, the average consumer belongs to six loyalty programs but is only active in four. Theresa McEndree, VP of Marketing at Blackhawk Network, recently sat down with The Wise Marketer to share deeper insights about how businesses can structureeffective loyalty programs that keep members coming back for more—and also attract new participants. She discusses the importance of accessible and frequent redemption opportunities and how best to leverage gift cards in loyalty programs.

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