Female shopper enjoying incentives in store with tablet getting assistance by employee

Channel Incentives for Individuals

Turn Your Indirect Sales Network
Into Your Strongest Asset

If your resellers, distributors or channel partners aren’t your brand’s loyal advocates, it’s probably time to evaluate how your incentive program is working. For example, if you’re still managing your program on a spreadsheet, you might not be able to offer more complex programs. Or if your platform is hard to access from a tablet or smartphone, it’s hard for partners to engage with you while they’re on the go. Another consideration is your reward catalog: Are you delivering desirable rewards quickly and accurately? Reevaluating your channel incentive program may sound complicated, but let’s just pause to say that we have a solution that helps solve all of these challenges, and more.

Hawk Earn™ is an affordable SaaS solution that offers the speed, ease, access and rewards that can make your incentive programs more successful. Designed to deliver everything from a simple SPIF to more complex bundled or tiered rewards, it can launch a new program in mere minutes. If you need this type of speed and flexibility to stay competitive, Hawk Earn is an excellent solution. Our streamlined, easy-to-use solutions can help you gain mindshare from your resellers, distributors and channel partners.

To build channel partner loyalty, it’s also important to have an incentive program that is easy to access and use. According to Gallup,

“In B2B scenarios … 82% of clients who strongly agree the brand is easy to do business with are fully engaged … Among those who disagree or strongly disagree that the brand is easy to do business with, just 1% are fully engaged.”

Easy engagement also means being available where and when your sales people want to interact with you, whether it’s on a smartphone during a break, a tablet on the store floor or a laptop in the back office.

Offering desirable and compelling rewards is also a critical part of your channel incentives program. According to our recent reward preference research, sales people prefer:

  • Open-loop prepaid reward cards, and the higher the dollar value, the greater the preference.6
  • For a $25 incentive, 48% want a physical reward card and 35% want a digital reward card.6
  • For a $100 incentive, 62% want a physical reward card and 30% want a digital reward card.6
  • Gift and egift card from categories such as Electronics, Food & Beverage and Clothing.6


Hawk Earn offers an online reward catalog that gives your individual sales people the option to choose the reward that they find most desirable, even if it means putting it on their wish list and saving up enough points to redeem. By offering the rewards they really want, you are more likely to earn mindshare, build loyalty and offer a better incentives experience.

Hawk Incentives provides end-to-end solutions, including platforms, rewards and white-glove service.

6 Source: A Hawk Incentives rewards preference survey of 1,022 smartphone-owning Americans was completed by Leger online between February 10 and 28, 2017. A probability sample of the same size would yield a margin of error of +/-3.07%, 19 times out of 20. 

We Know Rewards

From prepaid reward cards and gift cards, to mobile and digital gifts, you’ll find the right reward to incent the right behavior in our broad global offering that includes more than 1,500 incentives choices.

Universal Prepaid Rewards Cards

Ideal for large corporate incentive programs, these universally accepted cards from major networks allow everyone to choose their own reward. Plus, we offer an exclusive prepaid reward card gives its bearer the opportunity to get back 5% of their total spend when they use the card to shop at participating merchants.

Max Prepaid Reward Cards

Powered by our DirectSpend® merchant filtering capabilities, this “Super Gift” card can be used at 160 popular merchants. It’s an affordable option that helps your incentive budget go further.

Multi-Merchant Cards

Network-branded cards featuring our patented DirectSpend® merchant filtering process let you direct cardholder spending to a specific category or group of merchants. We have some pre-existing multi-merchant products you can use, or you can create your own.

Virtual Open-Loop Reward Cards

Earn it now and get it now, with prepaid reward cards available in electronic format that can be immediately emailed.

Gift Cards

Our wide selection of popular single-merchant cards is often the right choice for specific strategic goals.

eGifts

Our digital version of gift cards, available in the US, Canada and many other countries and currencies.

We deliver engaging platforms that are quick to launch, highly configurable, and easy to use.

The points-based platform to incent individual and business partners. Our SaaS, cloud-based platform is easy to launch, simple to own and manage, and a cost-effective solution to drive loyalty with your audience.

Learn More

Our reward delivery platform that connects your people and platforms to the right rewards, Hawk Marketplace enables comprehensive reward management via our portal and API solutions. It provides ordering, funding, loading, activation and reporting services for 700+ rewards for your organization.

Learn More

Service & Support

We don’t only strive to offer a better experience for your customers. We’ve created a better experience for your business too.
Account Management

We offer onboarding with kickoffs, project plans and action logs, supplemented with weekly calls, monthly check-ins, quarterly business reviews and annual client assessments.

Client Success

Our experienced client success team delivers continual optimization and strategic insights.

Customer Service

We offer award-winning contact centers in the US and nearshore. Service options include email and live operator coverage seven days a week. Support in 17 languages available.

Fulfillment Options

Choose from branded prepaid reward cards, checks and virtual or physical rewards.

Reporting and Analytics

We offer a 24/7 reporting portal with standard and custom dashboards. Benefit from our in-house analytics team with data-driven insights and program enhancements.

Validation and Fraud Management

We help you protect your investment with complex program validation and risk management options for claim processing and reward issuance.

Strategic Alliances

Our wide range of industry-leading alliances gives us the added power to offer you more.

Questions? Let's Talk.

Give us a call at 866.219.7533 today to learn more.

Stay Connected

Sign up for our newsletter to get the latest news, updates and incentive ideas.