Customer Appeasement reward program


We Can Help You Keep Your Customers Happy

If you manage customer appeasement, you can streamline your process to handle one customer at a time or a group of 1,000,000, thanks to our Hawk Marketplace platform. We offer a solution that works in both situations, and you can opt for full-service or self-service support—or even a combination of both.

Appeasements typically take the form of a branded open-loop prepaid reward card, your own gift card or a branded check, and we offer you all of these choices. But when you’re trying to make up for a negative brand experience, we recommend cards. Why? First, because they offer the benefit of a “wallet billboard”; each time your customer opens their wallet (either physical or mobile), they are reminded that your brand has heard their concerns and offered an appeasement.

In fact, our recent research indicates that people prefer prepaid and gift cards, in either physicalor digital formats, as rewards. From $5 rewards to $250 rewards, less than one-third of consumersprefer a check; at most, only 27 percent actually wanta check.5

Our Hawk Marketplace solution gives you the option to send an appeasement to an individual or in bulk to dealers or stores to distribute. For in-person distribution, you can choose from a variety of activation options, including instant issue. Whatever you need, we can provide it.

Ultimately, a customer appeasement solution is a way to rebuild your brand by letting your customers know that you have listened to and acknowledged their complaints. Turn a negative brand experience into a positive one with the right reward that provides a better incentives experience.

Hawk Incentives provides end-to-end solutions, including platforms, rewards and white-glove service. 

5Source: A Hawk Incentives rewards preference survey of 1,022 smartphone-owning Americans was completed by Leger online between February 10 and 28, 2017. A probability sample of the same size would yield a margin of error of +/-3.07%, 19 times out of 20.

We Know Rewards

From prepaid reward cards and gift cards, to mobile and digital gifts, you’ll find the right reward to incent the right behavior.

Universal Prepaid Rewards Cards

Ideal for any corporate incentive program, these universally accepted cards from major networks— in your choice of single-load or reloadable—allow everyone to choose their own reward. Plus, we offer an exclusive prepaid card option that gives its bearer the opportunity to have 5% of their total spend credited back to their card when they use it to shop with participating merchants.

Max Prepaid Reward Cards

Powered by our DirectSpend® merchant filtering capabilities, this “Super Gift” card can be used at 160 popular merchants. It’s an affordable option that helps your incentive budget go further.

Multi-Merchant Cards

Network-branded cards featuring our patented DirectSpend® merchant filtering process let you direct cardholder spending to a specific category or group of merchants. We have some pre-existing multi-merchant products you can use, or you can create your own.

Virtual Open-Loop Reward Cards

Earn it now and get it now, with prepaid reward cards available in electronic format that can be immediately emailed.

Gift Cards

Our wide selection of popular single-merchant cards is often the right choice for specific strategic goals.


Our digital version of gift cards, available in the US, Canada and many other countries and currencies.

Questions? Let's Talk.

Give us a call at 866.219.7533 today to learn more.

Service & Support

We don’t only strive to offer a better experience for your customers. We’ve created a better experience for your business too.
Account Management

We offer onboarding with kickoffs, project plans and action logs, supplemented with weekly calls, monthly check-ins, quarterly business reviews and annual client assessments.

Client Success

Our experienced client success team delivers continual optimization and strategic insights.

Customer Service

We offer award-winning contact centers in the US and nearshore. Service options include email and live operator coverage seven days a week. Support in 17 languages available.

Fulfillment Options

Choose from branded prepaid reward cards, checks and virtual or physical rewards.

Reporting and Analytics

We offer a 24/7 reporting portal with standard and custom dashboards. Benefit from our in-house analytics team with data-driven insights and program enhancements.

Claims Processing

Accurate mail-in and digital claim and submission validation is a snap with our powerful rules-based validation engine, team of claim processors and leading fraud and risk management protocol.

Validation and Fraud Management

We help you protect your investment with complex program validation and risk management options for claim processing and reward issuance.

Strategic Alliances

Our wide range of industry-leading alliances gives us the added power to offer you more.

We deliver engaging reward platforms that are quick to launch, highly configurable, and easy to use.

Our reward delivery platform that connects your people and platforms to the right rewards, Hawk Marketplace enables comprehensive reward management via our portal and API solutions. It provides ordering, funding, loading, activation and reporting services for 700+ rewards for your organization.

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