If you’ve been letting your loyalty program coast on an aging rewards strategy, it’s time for a review. Technology is changing rewards and delivery mechanisms rapidly. What made sense a few years ago may no longer work. Our research shows time and again that the right mix of rewards can increase program performance by as much as 500%.*
of retail program members prefer gift cards and prepaid cards as rewards
of Food & Beverage loyalty program members want redemption options at values of $5-$25
Reward choice for members of online retailer loyalty programs: Digital Gift Cards
would join a loyalty program if a gift card or prepaid card were offered as a bonus
For members of airline and hotel loyalty programs, free flights and free nights are still the primary offer they gravitate toward. But for other industries, the rules are different.
In our 2018 consumer loyalty study conducted by research firm Leger, loyalty program members told us what gets them interested in joining and participating in a loyalty program. The answers vary by program type (e.g., retail, online retail, food & beverage, gym, bank, phone company, etc.), as well as by demographic. Key takeaways for us include:
It’s important to remember that when considering your core demographic, you don’t cater to them to the exclusion of others. By offering a carefully selected mix of rewards, you can appeal to consumers across all age and income groups, and potentially move some of those “second best” customers into the category of “most loyal.”
Download a free guide for Loyalty Rewards for insights on how to match the right loyalty program solution to your business goals and customer behaviors.
From prepaid reward cards and gift cards, to mobile and digital gifts, you’ll find the right reward to incent the right behavior.
Ideal for any corporate incentive program, these universally accepted cards from major networks— in your choice of single-load or reloadable—allow everyone to choose their own reward. Plus, we offer an exclusive prepaid card option that gives its bearer the opportunity to have 5% of their total spend credited back to their card when they use it to shop with participating merchants.
Powered by our DirectSpend® merchant filtering capabilities, this “Super Gift” card can be used at 160 popular merchants. It’s an affordable option that helps your incentive budget go further.
Network-branded cards featuring our patented DirectSpend® merchant filtering process let you direct cardholder spending to a specific category or group of merchants. We have some pre-existing multi-merchant products you can use, or you can create your own.
Earn it now and get it now, with prepaid reward cards available in electronic format that can be immediately emailed.
Our wide selection of popular single-merchant cards is often the right choice for specific strategic goals.
Our digital version of gift cards, available in the US, Canada and many other countries and currencies.
The appeal of the reward is very much in the eye of the beholder, and it changes depending on your industry. The following use cases drawn from our survey data provide some examples of how to apply more than 700 different types of rewards:
For food & beverage loyalty programs, offer rewards under $50—and even as little as $5—so members can earn rewards quickly that keep them coming back to your establishment.
Retail loyalty programs should offer digital rewards—particularly if your member base skews heavily toward Millennials.
While Millennials exhibit a preference for prepaid cards, members of Gen X favor gift cards. Offering both ensures your program appeals to both groups.
Across all age groups—Boomers included—loyalty program members are more interested in redeeming points for gift cards and/or prepaid cards than for instant discounts.