Employee Wellness Reward Programs

Wellness Rewards

The Key to Wellness Program Participation: Rewards That Motivate

A workplace wellness program is important because employees who live healthier lives are typically happier and more productive at work. To get—and keep—employees motivated and participating requires thoughtful, strategic rewards curation. Our research shows that different people are motivated by different rewards, and even different reward types. For example, for a $50 reward:


of your employees will prefer a physical prepaid card


would rather receive a digital prepaid card


prefer a physical gift card


will prefer an egift

You don’t have to know exactly what every employee wants. Creating a balanced rewards strategy is more about offering a suitable variety of options. Today’s rewards are multi-functional, offering benefits beyond the value of the reward itself.

For example, prepaid reward cards can be custom-branded, so employees are reminded that their workplace supports and rewards health and wellness. It extends the company’s brand and helps build goodwill.

For a largely Millennial workforce, gift cards and egifts can make a powerful addition to a rewards lineup. Think of it from the employees’ perspectives: A gift card is more than a monetary reward. A gift card or egift from a restaurant, movie theater or spa provides an experience that can create lasting memories.

Hawk Incentives issued over 50 million rewards in 2016, so count on us to offer the scalability needed during peak seasons. Plus, we offer a comprehensive rewards portfolio, end-to-end reward program management, inventory management, cardholder support, compliance expertise and brand marketing that helps you build a more successful workplace culture of healthy living.

Within the Hawk Marketplace™ platform, a hierarchy of users and programs can be set up, allowing individuals across an enterprise to order from one vendor, simplifying reporting and tracking of reward spend. This platform easily consolidates the workplace wellness incentives offered by different divisions or locations. If desired, our API solutions easily connect to your platform, providing all the rewards in your desired interface.

Use Cases for Wellness Rewards

Some scenarios that demonstrate strategic use of wellness rewards:

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Health screenings

Motivate participation in company-sponsored health screenings with instant-issue prepaid cards. These cards are unfunded until activated by an authorized user, and the denomination can be customized, so different types of screenings can come with different reward amounts.

Fitness programs

Whether you’re tracking gym attendance or participation in an on-site fitness class, egifts are an easy way to issue quick rewards that deliver instant gratification.

Nutrition education

Reward attendance to nutritional counseling sessions or classes with a multi-merchant card redeemable at healthy dining establishments and health-food stores.

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Health management

Big, long-term goals like weight loss and smoking cessation require significant effort and dedication. Offer frequent rewards in small amounts, and recognize milestones with larger rewards, such as a prepaid card featuring Hawk Incentives’ patented Five Back option.

We Know Rewards

From prepaid reward cards and gift cards, to mobile and digital gifts, you’ll find the right reward to incent the right behavior.

Universal Prepaid Rewards Cards

Ideal for any corporate incentive program, these universally accepted cards from major networks— in your choice of single-load or reloadable—allow everyone to choose their own reward. Plus, we offer an exclusive prepaid card option that gives its bearer the opportunity to have 5% of their total spend credited back to their card when they use it to shop with participating merchants.

Max Prepaid Reward Cards

Powered by our DirectSpend® merchant filtering capabilities, this “Super Gift” card can be used at 160 popular merchants. It’s an affordable option that helps your incentive budget go further.

Multi-Merchant Cards

Network-branded cards featuring our patented DirectSpend® merchant filtering process let you direct cardholder spending to a specific category or group of merchants. We have some pre-existing multi-merchant products you can use, or you can create your own.

Virtual Open-Loop Reward Cards

Earn it now and get it now, with prepaid reward cards available in electronic format that can be immediately emailed.

Gift Cards

Our wide selection of popular single-merchant cards is often the right choice for specific strategic goals.


Our digital version of gift cards, available in the US, Canada and many other countries and currencies.

Questions? Let's Talk.

Give us a call at 866.219.7533 today to learn more.

We Are HIPAA-HITECH Certified

Hawk Incentives provides pharmaceutical, corporate wellness and medical device industries compliant access to hundreds of physical and digital prepaid rewards and rebate processing services.

We deliver engaging reward platforms that are quick to launch, highly configurable, and easy to use.

Our reward delivery platform that connects your people and platforms to the right rewards, Hawk Marketplace enables comprehensive reward management via our portal and API solutions. It provides ordering, funding, loading, activation and reporting services for 700+ rewards for your organization.

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Service & Support

We don’t only strive to offer a better experience for your customers. We’ve created a better experience for your business too.
Account Management

We offer onboarding with kickoffs, project plans and action logs, supplemented with weekly calls, monthly check-ins, quarterly business reviews and annual client assessments.

Client Success

Our experienced client success team delivers continual optimization and strategic insights.

Customer Service

We offer award-winning contact centers in the US and nearshore. Service options include email and live operator coverage seven days a week. Support in 17 languages available.

Fulfillment Options

Choose from branded prepaid reward cards, checks and virtual or physical rewards.

Reporting and Analytics

We offer a 24/7 reporting portal with standard and custom dashboards. Benefit from our in-house analytics team with data-driven insights and program enhancements.

Claims Processing

Accurate mail-in and digital claim and submission validation is a snap with our powerful rules-based validation engine, team of claim processors and leading fraud and risk management protocol.

Validation and Fraud Management

We help you protect your investment with complex program validation and risk management options for claim processing and reward issuance.

Strategic Alliances

Our wide range of industry-leading alliances gives us the added power to offer you more.