4 Ways Rebates Can Stimulate Customer Loyalty
Retailers have been using rebate programs for decades. Consumer rebate programs have adapted to today’s always-connected shopper and rebates have remained a preferred promotion among deal-seeking consumers. Many businesses use rebates to stimulate sales or customer acquisition, but may not think of them as long-term loyalty drivers.
In an article recently published by Loyalty360, our Theresa McEndree described how rebates can give retailers the best of both worlds. They provide attractive promotions that drive sales, and are the beginning of the customer conversation that leads to loyalty.
She provided ways that modern rebate programs are beneficial to retailers in supporting consumer loyalty, including: