Consumer Rebate Programs, Smartphones and the Future of Loyalty
Rebates have a strategic, large and relatively secret role in loyalty programs. As the secret weapon for some of today’s largest programs, rebate data can fuel your loyalty program. It’s time to look at rebates, loyalty and the growing relationship between smartphones and consumer engagement programs.
Our Theresa McEndree recently discussed consumer rebate programs in an article published in COLLOQUY. She provided some insights to consider given the speed at which technology disrupts traditional consumer patterns.
Here’s a quick excerpt:
With shopper sophistication constantly accelerating, expectations for what mobile should deliver are sky-high. Competition is immense, and loyalty programs will be challenged to compete with the maelstrom of offers, promotions, and shopping news.