Consumers’ Adoption of eGifts Can Impact
Holiday Rewards and Promotions

eGifts continue to increase in popularity among consumers. They are easy to use, offer personalization options and are delivered fast. Leveraging egifts for more than just products to sell, brands are beginning to incorporate them into reward and rebate programs.

Our Jennifer Worley spoke with Payments Journal about how and why egifts may be leveraged as incentives this holiday season.

Here’s an excerpt:

What do holiday shoppers like about egift incentives?
Savvier shoppers combined with innovation in retail have transformed the landscape of holiday shopping. Consumers quickly move from shopping at brick-and-mortar stores to shopping online or on their mobile devices and back. Especially during the hectic holiday shopping season. eGifts respond to this desire better than other promotional rewards.

How are shoppers using egift rewards this holiday season?
Shoppers might like to use loyalty program and rebate rewards to help offset costs of holiday shopping and gift giving. eGift incentives make it easy for shoppers to redeem and use their rewards via various channels. Or even gift them to someone else. Once an egift reward is received, the recipient can print it out, store it on their phone, save it to their mobile wallet. Or, in some cases, re-gift it to someone else entirely.

Why should more brands consider incorporating egifts into their rewards and rebate programs this holiday season?
When a traditional reward check is cashed, a consumer’s experience with the brand is over. With egifts, however, the brand can remain top of mind for much longer. The reward is received via email, text or app, and the brand’s messaging is present. Then, when the reward is redeemed, the recipient is reminded of his or her engagement with the brand. Directing spendback and overspend is also valuable during the holidays.



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