Digital rewards and digital technology were the hottest topic at this year’s Hawk Incentives Client Council event, with multiple presenters discussing various insights and research findings regarding functionality, capabilities, adoption and preferences.

The overarching message is clear: Digital rewards are the wave of the future. For incentive, loyalty and rebate program managers and marketers who have not yet taken the plunge and started offering digital rewards or digital redemption options, now is the time to start.

Next-generation Promotions



Omer Minkara, VP & principle analyst with Aberdeen Group, presents the responses from marketers when asked how and when they prefer to use digital rewards as part of a promotional strategy as opposed to discounts or coupons.

Digital: Benefits, Adoption, Use Cases & Trends



Hawk Incentives VP of marketing Theresa McEndree reveals key statistics that demonstrate the growing consumer desire for gift cards with mobile wallet portability.



In this clip from her digital rewards presentation, Hawk Incentives’ Theresa McEndree explains how digital rewards meet key consumer demands by offering numerous customization options, speed of delivery, ease of redemption, convenience and a unified omnichannel shopping experience.

The Future of Loyalty



Mastercard SVP of loyalty for North America Trisha Asgeirsson discusses how companies like Starbucks and Marriott have crafted a digital experience based on understanding the customer journey.

Deal-seeking Consumer Trends in 2018



Comparing responses from our 2017 and 2018 surveys, Theresa McEndree shares the strong consumer-reported growth in preference for digital rewards, egift cards in particular. The data comes from our Consumer Verticals Study conducted between January 25 and February 5, 2018, via Leger’s online panel, LegerWeb.

The Digital Experience



Hawk Incentives’ VP of product strategy Dan Hawtof contrasts our rapid adoption of digital technology as individuals with our lagging collective adoption.