Hawk Incentives Shares Latest Trends in Consumer Incentives at 2017 IMA Summit
Each year, the IMA Summit brings together thousands of marketing, rewards and payments leaders to discuss the future of incentive marketing, including the latest trends and best practices. During last month’s show, Hawk Incentives’ Theresa McEndree and Jennifer Worley presented our recently completed reward preference research, and tips for getting the right rewards into the right hands.
Some of the key takeaways from the research and their presentation:
For more research insights from Hawk Incentives, click here.