How Digital Rewards Can Bring Customers Online
Consumers are more connected to their devices now than ever. Yet more than the majority—85 percent—still prefer to shop in physical stores. Retail marketers face a conundrum trying to maintain foot traffic in brick-and-mortar stores while encouraging customers to visit their online, mobile and social channels.
Here’s a quick excerpt:
The use of smartphones and other mobile devices is steadily on the rise. And consumers already use technology to seek out deals, rewards and promotions. Retail marketers can offer omnichannel consumer rebates and smart digital rewards that will motivate in-store shoppers to engage with brands online. These channels can also increase frequency of purchase.
Tips for using digital rewards programs to make this happen include:
Encouraging shopper engagement with a brand’s online channels can help retailers forge these deeper relationships, increase sales and build customer loyalty. Utilizing smart digital rewards can be the impetus for directing traditional, brick-and-mortar customers into these valuable online relationships.
“The State of Retail” study was a survey conducted by TimeTrade® in 2015. The sample size included 1,029 respondents.