Download our guide, Millennials Disrupt Shopping: The new World of Connected Shopping for insights on how Gen Y and smartphones are influencing buying decisions. 

Millennials are disrupting typical shopping patterns with mobile and social media in ways unimagined just a few short years ago.

When it comes to learning about products, shopping news and sales, venerable television is a distant 6th for them, well behind social media and other forums.

Key findings include:

  • Millennials rank gift cards as the safest method of making online purchases.
  • 89 percent of millennial shoppers use smartphones to connect to the Internet on a daily basis.
  • 55 percent rely on social media as their primary source for shopping news and information

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Learn key insights into how technology is changing the behaviors and motivations with Millennials and their shopping habits.