We’re a nation of deal-seekers. It’s probably safe to say that’s always been the case, but today it’s more pronounced than ever. Marketers have trained consumers to actively seek out deals and promotions with unlimited technology at their fingertips. The smartphone is turning everyone into professional shoppers and consumers are working incredibly hard to find the best deal possible.
In its new winter issue, COLLOQUY published thoughts from our Theresa McEndree about why she thinks we’re in a perfect promotional storm. She also discusses why gift cards can be the centerpiece of an overall loyalty strategy.
Here’s an excerpt:
Loyalty marketers don’t always give gift cards a lot of consideration as a mainstay of a consumer loyalty program. Here are some reasons gift cards are a valuable and extremely effective tool in your promotional toolbox: