While rewards of all types can be effective tools to motivate all kinds of behaviors (buy one gift card, get one; subscribe today; shop here today; etc.), digital rewards can be particularly effective for promoting healthy actions and an overall healthy lifestyle.
Instant gratification and convenience
Whether egifts or other types of digital rewards, there are two unique features that may make them so effective.
- Instant gratification: The idea of instant gratification has been around forever, but the digital delivery of rewards is still relatively new. When your member receives a digital reward for completing a healthy behavior, they are able to enjoy it instantly. No waiting. No wondering if it’s ever going to show up.
- Convenience: Since your members stare at smartphones, tablets and computers all day long, having rewards instantly appear on their device is very convenient. These rewards are delivered exactly where you members are, and where they are able to be used easily.
It’s a digital world
Apparently, almost anything consumer related is more effective in a digital format, including the promotion of healthy behaviors. According to research from IDC, two-thirds of the CEOs of Global 2,000 companies will shift their focus from traditional, offline strategies to more modern digital strategies to improve the customer experience before the end of 2019—with 34% of companies believing they’ll fully adopt digital transformation within 12 months or less.
The big takeaway from the IDC research: It’s working. Companies that do transform digitally are creating highly engaged customers. And highly engaged customers buy 90% more frequently, spend 60% more per purchase and have three times the annual value to the company (compared to the average customer).
As the leader in gift cards and incentives—digital and otherwise—Hawk Incentives, a Blackhawk Network business, can help hospitals, healthcare insurance companies and businesses of any kind develop effective incentive programs that may lead to healthier lifestyles and the distribution of thousands, if not millions, of well-deserved rewards.