Rewards programs are important because they can help you engage your customers, employees, sales partners and other stakeholders. In an increasingly connected world, companies that operate across international borders have a complex list of factors that weigh into their rewards program strategy. These cross-border operations can be complicated to create, run and update—and can become incredibly cumbersome and expensive.
Our own Jennifer Worley recently shared tips with CustomerThink for what companies should consider to successfully navigate a worldwide rewards program.
Here’s an excerpt: