What Drives a Reward Buyer to Change Vendors?
I know that when I start looking for a new vendor, it’s either because I’m pretty sure I can get a better deal somewhere else, or I’ve hit the point of frustration. I think that’s true across the board, for individuals and organizations. But when we asked ourselves what makes people approach Hawk Incentives when they’re already working with an incentive program solutions provider, making assumptions wasn’t going to cut it. We wanted to get at the real answers, for two key reasons:
To get these answers, we went straight to the source, conducting in-depth interviews with senior-level reward program managers and reward buyers. And we learned some interesting things:
Learn more about our research findings by downloading our ebook, “The Top 5 Reward Buyer Wishes.”