One of the most talked about gifts this holiday season might not be a physical one, but a digital one. Retail Customer Experience recently featured advice from our own Theresa McEndree about the rise in egift popularity among consumers. McEndree detailed how retailers can leverage egifts to sell and incorporate them into reward and rebate programs.
Here is an excerpt:
Here’s why egifts are a valuable rebate reward or incentive option for retailers and consumers around the holidays:
Blackhawk Network also recently published research that found consumers feel egifts are easy to redeem, personal and fast. These insights are great to take into consideration for companies designing a rewards program using egifts.