Everyone is on their smartphones, so why aren’t you offering mobile-enabled rewards? More than ever before, people expect to be rewarded for their loyalty, purchases and workplace accomplishments. And as technology advances, consumers’ expectations for digitally enabled rewards are also ramping up.
Hawk Incentives provided Incentive Magazine with a few trends following the ongoing consumer digital transformation to consider when implementing 2018 incentive programs.
We advised readers to make sure programs are hitting these marks:
With the overwhelming amount of messaging and distractions consumers are facing daily, many are looking for solutions that reduce stress and interference. Digital and wallet-enabled rewards and incentive programs allow consumers to minimize by enabling them to store all of their payment, promotions, rewards, loyalty cards, etc., in one easy-to-use mobile location. By increasing the mobility of rewards and programs, brands can maintain relevancy and simplify programs for mobile-minded consumers.
Need for Speed
Smartphones have helped create a constant craving for instant gratification. Innovations in technology now offer near-instant rewards in many cases, allowing consumers, employees and partners to redeem easily—sometimes with as little effort as a few thumb swipes on a smartphone. Incentives that are delivered quickly and regularly remind recipients of the behavior(s) that led to the reward in the first place.
Demand for Personalized Engagement
Thinking about mobile wallets as engagement platforms versus simple payment tools is a critical shift in perspective; wallets offer a plethora of opportunities for engagement and should be leveraged as such in rewards programs. For example, making your customer or employee incentives and rewards mobile-wallet compatible will help recipients feel like the rewards are tailored to their personal shopping or payment habits.
Combating the Evolving Loyalty Landscape
It's never been easier to get lost or forgotten in a sea of reward cards and loyalty programs. Effective incentive programs can navigate this evolving loyalty landscape by getting innovative and meeting consumers where they are: on the go and on their phones. Offering mobile-enabled rewards is one way to do this because it extends engagement. One-time rewards turn into a presence in a recipient's smartphone—reminders of rewards that were valuable and convenient.