Hawk Incentives issues new report and infographic of marketers’ sentiments on the role and effectiveness of promotions....
Customer reward programs are popular with today’s consumers; here are tips for designing effective loyalty programs.
How gift and incentive cards can improve brands’ loyalty programs, especially with millennials.
Research indicates that loyalty programs are not only here to stay but are thriving—especially among millennials.
62 percent of US employers are missing the opportunity to better engage employees through wellness program sponsorship....
Strategies retailers can use to embrace digital payments and connect with tech-savvy shoppers via incentive programs.
Millennials demonstrate preference for prepaid and gift cards for loyalty rewards.
As technology makes rebates better than ever, shoppers are searching for products with rebates 20% more than last year....
When done right, the benefits of wellness programs can stretch beyond keeping employees healthy.
Psychographic data can create retail incentive programs that generate positive customer experiences.
Everyone's on their smartphones, so why aren't you offering mobile-enabled rewards?
How and why to motivate employees to adopt healthy lifestyles by participating in wellness programs.
The incentive gift card craze will not be contained: Insights from Hawk Incentives VP of Marketing Theresa McEndree.
Tips for employers on choosing the right reward to demonstrate gratitude and support year-round employee engagement.
The basic premise of an incentive program is pretty simple, but managing one isn’t for the faint of heart.
Adoption of mobile wallets—while growing—has had slower consumer acceptance than anticipated. Here's why.
How to engage existing and potential customers ahead of the busiest shopping season of the year.
Consumers don’t just want to replace the function of a credit or debit card with mobile wallets.
Research from Hawk Incentives found that over 90 percent of consumers are still bargain hunting.
Seven ways to optimize your consumer incentive program.
Tips for how to deliver a better incentives experience.
Years after the recession, shoppers are still looking for deals, including millennials and high-income consumers...
New open-loop Mastercard prepaid cards are compatible with major mobile wallets.
As retail shifts, incentive strategies must too...
Hawk Incentives is first to offer virtual Mastercard reward cards that can be added to major mobile wallets.