Blackhawk Network Announces New Incentives Business Name: Hawk Incentives

March 28, 2017

PLEASANTON, Calif. – Mar. 28, 2017Blackhawk Network—a pioneer of gift cards, payments tools and rewards delivered via a robust and convenient network—today announced a new identity for its incentives business, Hawk Incentives. Hawk Incentives is intended to support long-term growth strategies and to create efficiencies improving customer and partner experiences. Additionally, the positioning aligns with Blackhawk’s retail and digital consumer business structure called Hawk Commerce, which was announced late last year.

“Hawk Incentives now encompasses our broad array of branded value products and solutions that are used to incent actions in consumers, employees and sales channel, through our enterprise, SMB and reseller partners,” said Teri Llach, chief marketing officer, Blackhawk Network. “Hawk Incentives joins our other main business, Hawk Commerce, which offers branded value products and solutions direct to consumers through our robust retail and digital partnerships. Together, Hawk Incentives and Hawk Commerce reflect the strong assortment of products and capabilities that Blackhawk offers today.”

The Hawk Incentives business includes all solutions formally found as part of Blackhawk Engagement Solutions and Blackhawk B2B digital incentive teams. Blackhawk Engagement Solutions was originally formed as a result of Blackhawk’s acquisitions of incentives and rewards providers Parago, InteliSpend, CardLab and Incentec Solutions. Hawk Incentives will also include Blackhawk’s other incentive offerings.

“Hawk Incentives combines our digital B2B and incentive sales, marketing and product teams to more effectively deliver market leading incentive solutions,” said Talbott Roche, CEO and president, Blackhawk Network. “Building on Blackhawk’s success and momentum in the incentives marketplace, we are focused on efficiently delivering and cross selling a complete set of global solutions for consumers, sales people, channel partners and employees.”

About Blackhawk Network

Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading global stored value and payments provider, which supports the program management and distribution of gift cards, telecom products, and financial services products in retail, digital and incentive channels. Blackhawk’s digital platform enables the management of stored value products, promotions, and loyalty programs across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit or product websites Cardpool, Gift Card Lab, Gift Card Mall, and OmniCard.

About Hawk Incentives

Hawk Incentives, a Blackhawk Network business, delivers incentive programs that build relationships with easy-to-use platforms, global rewards and compelling program management. Our solutions include consumer, sales, channel and employee incentive programs. With a focus on access, ease, rewards and speed, we create a better incentive experience that helps our clients increase their results without increasing their investments. For more information, please visit

Hawk Incentives, headquartered in Lewisville, Texas, is a division of Blackhawk Network.


Courtney Brunkow
The Fletcher Group