New research from Hawk Incentives, a Blackhawk Network business that provides rewards and incentive solutions, finds that the number of consumers that look for deals when they shop is on the rise. Furthermore, among those surveyed, deal seeking is occurring before, during and after the shopping process, and across different income, age and gender groups.
The findings were published in an ebook, “The Recession May Be Over, But Deal Seeking Isn’t” and were based on a survey of more than 2,000 American adults on their attitudes and expectations toward shopping and deal-seeking behaviors.
Key findings from the survey include:
“Smartphones and instant access to deals via thumb swipes and mouse clicks have perpetuated deal-seeking behavior, and shoppers now have an emotional and habitual propensity to stretch their dollars and maximize their purchase value,” said Theresa McEndree, Vice President of Marketing, Hawk Incentives. “Our research finds that consumers are going after the best deals with a vengeance, and deal seeking doesn’t seem to stem from necessity. Retailers wanting to engage existing and prospective customers can offer deals such as rebates to help meet consumers’ expectations for receiving the best deal while also collecting data to help promote future purchases and boost sales.”
To download the complete “The Recession May Be Over, But Deal Seeking Isn’t” ebook, click here.
*About The Recession May Be Over, But Deal Seeking Isn’t
The Recession May Be Over, But Deal Seeking Isn’t was an online survey conducted independently by Leger on behalf of Hawk Incentives between Feb. 28 and Mar. 12, 2017. The sample size included 2,001 American respondents ages 18+. A probability sample of the same size would yield a margin of error of +/-2.0%, 19 times out of 20.