New research* commissioned by Hawk Incentives, a Blackhawk Network business that provides rewards and incentives solutions, finds an increasing number of surveyed shoppers are finding deeper value in rebates over other promotions. The survey, which focused on consumer incentives across 11 categories, found a rise in the number of surveyed consumers actively searching out products with rebates.
“As rebates continue to evolve with innovations like instant redemption and loyalty auto-enroll, we are also seeing a rise in consumers’ preferences for rebates,” said Theresa McEndree, vice president of marketing, Hawk Incentives. “Our research finds that an increasing number of the shoppers we surveyed are finding deeper value in rebates than other promotions. Rebates help customers feel like they are receiving best-in-market prices while also engaging customers to promote future sales and drive store and site traffic.”
The research findings were based on a survey of more than 1,500 American adults on their preference and attitudes toward consumer incentives across a range of categories, including auto aftermarket, home building and remodeling, personal care products and utility providers.
Key findings from the survey include:
*About Consumer Rebate Verticals Research
The consumer rebate verticals research was an online survey conducted independently by Leger on behalf of Hawk Incentives between January 25 and February 5, 2018. The sample size included 1,515 American respondents ages 18+. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20.
** “The Recession May Be Over, But Deal Seeking Isn’t” was an online survey conducted independently by Leger on behalf of Hawk Incentives between February 28 and March 12, 2017. The sample size included 2,001 American respondents ages 18+. A probability of the same size would yield a margin of error of +/-2.0%, 19 times out of 20.