People at a focus group

Incentive Solutions for Market Research

The Key to Market Research Success

People value their time. Your success in convincing them to participate in market research relies heavily on whether or not you can make it worth their while. It can be difficult to determine which type of incentive will maximize participation, and one size doesn’t fit all. For example, when asked how they would prefer to receive a $50 reward:


of Americans would choose a prepaid card


would prefer a physical prepaid card


would prefer a digital prepaid card


would choose a gift card

Incentives that Drive Participation, Encourage Survey Completion and Improve Respondent Experience

Rewarding respondents to encourage the participation and engagement that leads to more reliable and usable data doesn’t need to leave you frustrated, with less time to focus on your actual research.  We provide the tools you need to cut down on cumbersome reward administration and ensure respondents have positive experiences.

For example, the Hawk MarketplaceTM platform offers self-service to full-service, easier ordering and reward management. With user-profile based access to all the rewards that Hawk Incentives offers—from prepaid reward cards, digital prepaid cards, ecodes and more—easily access your customizable selection, manage and go. Plus, our easy-to-order interface enables single card ordering or bulk ordering perfect for everything from in-depth interview to large online focus groups.

There’s a right incentive for every situation to satisfy and engage participants wherever they are: online, in-person or even on their mobile devices. Different rewards work better in different scenarios, which can vary based on research method, type of information being gathered and the audience.

We offer more than 700 reward options, including egifts, digital prepaid cards, ecodes​ and more. Many of these options can be delivered in real-time—empowering you to offer the right incentives that will increase respondent participation and internal efficiencies. Plus, we offer award-winning cardholder support and customization options to personalize rewards with your logo for seamless branded marketing that helps you execute more successful market research campaigns. 


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We Know Rewards

From prepaid reward cards and gift cards, to mobile and digital gifts, you’ll find the right reward to incent the right behavior.

Universal Prepaid Rewards Cards

Ideal for any corporate incentive program, these universally accepted cards from major networks— in your choice of single-load or reloadable—allow everyone to choose their own reward. Plus, we offer an exclusive prepaid card option that gives its bearer the opportunity to have 5% of their total spend credited back to their card when they use it to shop with participating merchants.

Max Prepaid Reward Cards

Powered by our DirectSpend® merchant filtering capabilities, this “Super Gift” card can be used at 160 popular merchants. It’s an affordable option that helps your incentive budget go further.

Multi-Merchant Cards

Network-branded cards featuring our patented DirectSpend® merchant filtering process let you direct cardholder spending to a specific category or group of merchants. We have some pre-existing multi-merchant products you can use, or you can create your own.

Virtual Open-Loop Reward Cards

Earn it now and get it now, with prepaid reward cards available in electronic format that can be immediately emailed.

Gift Cards

Our wide selection of popular single-merchant cards is often the right choice for specific strategic goals.


Our digital version of gift cards, available in the US, Canada and many other countries and currencies.

Use Cases for Market Research Rewards

Some scenarios that demonstrate strategic use of market research incentives:

Online research - keyboard icon
Online Focus Groups

Give participants a $25 digital reward that only requires a name and email address to be delivered in real time.

Reloadable card
Longitudinal Studies

Issue respondents a reloadable prepaid card. Then, automatically load $50 on it after each additional round of follow-up surveys or interviews.

instant issue card
In-Field Surveys

Use $25 instant-issue prepaid cards as a carrot to incent prospective respondents to speak with you.

Omnicode on mobile phone
Broad Studies

Issue each member of a diverse group of participants an OmniCode that is digitally delivered and instantly redeemable. Respondents can use the code to choose a reward from a gift card mall offering a wide range physical and digital prepaid and gift cards.

Questions? Let's Talk.

Give us a call at 866.219.7533 today to learn more.